It is no secret that SEO Australia is a booming market, where both local and international businesses are turning online for some boost in marketing. The ever-growing demand for web optimization has led to a seeming shortage of dependable SEO firms Brisbane. Those who can’t afford the full service of an SEO Agency resorted to doing optimization and internet marketing on their own. While there is no hard and fast rule that forbids a little do-it-yourselfing, there are standards and tested-and-proven rules entrepreneurs should study and follow in order to pull it off. Here are some basic Search Engine Optimization tips every online entrepreneur should know:
Content is STILL King
If you have been reading SEO Australia tips for a while, then you may have stumbled across the phrase ‘content is King’. For many people, this sounds cliché, but there is really no substitute for high-quality compelling, fresh and unique content for optimization. This is probably the most important aspect of search engine optimisation Australia. Good content adds value to your website as you target human readers and subscribers. Of course, you have to make sure that the content you post is something that sparks your reads’ interests and that displays the essence of your brand or business.
To target both human readers and search engine crawlers, write content that’s at least three hundred words long for your website or blog site. Make sure the topic of your article is relevant to the interest and needs of your target market. And of course, include targeted keywords throughout your articles or write-ups.
Don’t expect people to just stumble on your website, see the good stuff your offer and do business with you. You have to help search engines find your website by putting highly targeted keywords throughout your write-ups, whether it’s for web content, articles, or blog entries. Search engines crawlers prowl websites and analyze where they belong, and the first thing they detect are the keywords, their relevance, and how they match with the queries of search engine users.
Keywords should be strategically positioned throughout all aspects of your website, and this includes titles in your articles or blog entries, URLs and even images. The two most important places to place your keywords in are the title tag and the page header of your every post. Of course, targeted keywords, whether in long-tail or short one-word form, should sound natural enough when used or integrated into a sentence. If you’re thinking of saturating your work with keywords, ‘keyword stuffing’ is not a good thing, and is actually counter-productive to optimization.
Linking your posts together will help make your website become more ‘attractive’ to current visitors and potential viewers, which reduces bounce rate and increases the visitors spend on your website by reading through content and clicking related and relevant contents.
Each time you write a new article or a blog post, make sure you link it to any related articles you’ve already made earlier and make the link text SEO Australia friendly. This means you should make link look like www.yourwebsite.com/topic-name and not www.yourwebsite.com/?p=76547. Just like putting keywords, you don’t need to put a bunch of internal links in you entries, as it will only confuse readers. The goal is to make your readers enjoy every write up you have in your website.
You can also link your articles and blog posts to webpages known for its relevant authority as well as similar websites all across the web. This is a good way to establish relationships with other leaders in your niche market. If these authority sites love your posts, you will build a networking link with them, which will allow you to link their future entries back to you, increasing your visibility and online credibility making it an ideal win-win situation for both parties!
Great content is the hallmark that makes and drives great websites! For more SEO and internet marketing tips and advice, check out Get More Traffic now! http://getmoretraffic.com.au